{"id":499,"date":"2019-09-19T11:23:25","date_gmt":"2019-09-19T14:23:25","guid":{"rendered":"https:\/\/markenz.com.br\/?page_id=499"},"modified":"2026-02-25T17:12:27","modified_gmt":"2026-02-25T20:12:27","slug":"gestao-de-marketing","status":"publish","type":"page","link":"https:\/\/markenz.com.br\/en\/servicos\/gestao-de-marketing\/","title":{"rendered":"Sales and marketing management"},"content":{"rendered":"<p>When planning a marketing action, it is also essential to define the metrics to evaluate the results. The evaluation is essential to direct investments and efforts to actions that can generate the expected return. Count on us to define your company\u2019s marketing metrics and increase the efficiency of your projects:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Planejamento e estrat\u00e9gia<\/li>\r\n<li>Positioning<\/li>\r\n<li>Market segmentation<\/li>\r\n<li>Pricing<\/li>\r\n<li>Sales channels structure<\/li>\r\n<li>Product and service portfolio evaluation<\/li>\r\n<li>Structure and team profile<\/li>\r\n<li>Marketing Return on Investment (ROMI)<\/li>\r\n<li>Performance Indicators \u2013 KPI\u2019s<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>N\u00f3s temos a habilidade de prover solu\u00e7\u00f5es de marketing precisas e pr\u00e1ticas no tempo certo para os desafios e oportunidades de mercado. Conte com nossa experi\u00eancia e paix\u00e3o para lhe apoiar nas decis\u00f5es de marketing. Conhe\u00e7a nosso portf\u00f3lio de servi\u00e7os: Planejamento e estrat\u00e9gia Posicionamento Segmenta\u00e7\u00e3o de mercado Precifica\u00e7\u00e3o Defini\u00e7\u00e3o de [&hellip;]<\/p>","protected":false},"author":4,"featured_media":97,"parent":495,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gest\u00e3o de Marketing e Vendas - Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gest\u00e3o de Marketing e Vendas - Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas\" \/>\n<meta property=\"og:description\" content=\"N\u00f3s temos a habilidade de prover solu\u00e7\u00f5es de marketing precisas e pr\u00e1ticas no tempo certo para os desafios e oportunidades de mercado. Conte com nossa experi\u00eancia e paix\u00e3o para lhe apoiar nas decis\u00f5es de marketing. Conhe\u00e7a nosso portf\u00f3lio de servi\u00e7os: Planejamento e estrat\u00e9gia Posicionamento Segmenta\u00e7\u00e3o de mercado Precifica\u00e7\u00e3o Defini\u00e7\u00e3o de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T20:12:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/\",\"url\":\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/\",\"name\":\"Gest\u00e3o de Marketing e Vendas - Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas\",\"isPartOf\":{\"@id\":\"https:\/\/markenz.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg\",\"datePublished\":\"2019-09-19T14:23:25+00:00\",\"dateModified\":\"2026-02-25T20:12:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#primaryimage\",\"url\":\"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg\",\"contentUrl\":\"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg\",\"width\":1920,\"height\":1253},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/markenz.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Servi\u00e7os\",\"item\":\"https:\/\/markenz.com.br\/servicos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gest\u00e3o de Marketing e Vendas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/markenz.com.br\/#website\",\"url\":\"https:\/\/markenz.com.br\/\",\"name\":\"Markenz Consulting - Estrat\u00e9gia e Marketing\",\"description\":\"Transformar para prosperar\",\"publisher\":{\"@id\":\"https:\/\/markenz.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/markenz.com.br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/markenz.com.br\/#organization\",\"name\":\"Markenz Consulting\",\"url\":\"https:\/\/markenz.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/markenz.com.br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/12\/Logo_Markenz_Registro_PNG-Consulting__-01.png\",\"contentUrl\":\"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/12\/Logo_Markenz_Registro_PNG-Consulting__-01.png\",\"width\":1992,\"height\":825,\"caption\":\"Markenz Consulting\"},\"image\":{\"@id\":\"https:\/\/markenz.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/markenz\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gest\u00e3o de Marketing e Vendas - Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Gest\u00e3o de Marketing e Vendas - Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas","og_description":"N\u00f3s temos a habilidade de prover solu\u00e7\u00f5es de marketing precisas e pr\u00e1ticas no tempo certo para os desafios e oportunidades de mercado. Conte com nossa experi\u00eancia e paix\u00e3o para lhe apoiar nas decis\u00f5es de marketing. Conhe\u00e7a nosso portf\u00f3lio de servi\u00e7os: Planejamento e estrat\u00e9gia Posicionamento Segmenta\u00e7\u00e3o de mercado Precifica\u00e7\u00e3o Defini\u00e7\u00e3o de [&hellip;]","og_url":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/","og_site_name":"Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas","article_modified_time":"2026-02-25T20:12:27+00:00","og_image":[{"width":1920,"height":1253,"url":"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/","url":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/","name":"Gest\u00e3o de Marketing e Vendas - Markenz Consulting - Estrat\u00e9gia, Marketing e Vendas","isPartOf":{"@id":"https:\/\/markenz.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#primaryimage"},"image":{"@id":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg","datePublished":"2019-09-19T14:23:25+00:00","dateModified":"2026-02-25T20:12:27+00:00","breadcrumb":{"@id":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#primaryimage","url":"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg","contentUrl":"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/04\/camera-coffee-composition-1509428.jpg","width":1920,"height":1253},{"@type":"BreadcrumbList","@id":"https:\/\/markenz.com.br\/servicos\/gestao-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/markenz.com.br\/"},{"@type":"ListItem","position":2,"name":"Servi\u00e7os","item":"https:\/\/markenz.com.br\/servicos\/"},{"@type":"ListItem","position":3,"name":"Gest\u00e3o de Marketing e Vendas"}]},{"@type":"WebSite","@id":"https:\/\/markenz.com.br\/#website","url":"https:\/\/markenz.com.br\/","name":"Markenz Consulting - Estrat\u00e9gia e Marketing","description":"Transformar para prosperar","publisher":{"@id":"https:\/\/markenz.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markenz.com.br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/markenz.com.br\/#organization","name":"Markenz Consulting","url":"https:\/\/markenz.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/markenz.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/12\/Logo_Markenz_Registro_PNG-Consulting__-01.png","contentUrl":"https:\/\/markenz.com.br\/wp-content\/uploads\/2019\/12\/Logo_Markenz_Registro_PNG-Consulting__-01.png","width":1992,"height":825,"caption":"Markenz Consulting"},"image":{"@id":"https:\/\/markenz.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/markenz"]}]}},"_links":{"self":[{"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/pages\/499"}],"collection":[{"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":7,"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/pages\/499\/revisions"}],"predecessor-version":[{"id":1143,"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/pages\/499\/revisions\/1143"}],"up":[{"embeddable":true,"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/pages\/495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/markenz.com.br\/en\/wp-json\/wp\/v2\/media?parent=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}