Pandemic does not curb technology investment forecast.<\/p>\n
Markenz\u2019s survey reveals that 40% of companies intend to keep investments in technology and\n33% plan to increase these contributions in the area by up to 25% in the next 12 months.<\/p>\n
<\/p>\n
Even in time of pandemic, 3D printing, process management system, nanotechnology and\nbiotechnology are in the investment plans of many companies in Brazil. Instead of holding\nexpenses, as could be presumed in times of economic slowdown, a survey by Markenz, a\nconsultancy that works collaboratively with companies in strategy and marketing projects,\nreveals that 40% of Brazilian companies intend to maintain investments in technology.<\/p>\n
A third of companies are even preparing to increase spending on technological tools and\nsoftware by up to 25% in the next 12 months.<\/p>\n
"It is interesting to observe some data that show it is possible to identify opportunities for\nbusiness growth", evaluates Let\u00edcia Marodin, director of Markenz and leader of the research.<\/p>\n
Of all companies surveyed that intend to increase investments, 58% have annual revenues between R$ 11 million and R$ 50 million, while another 40% have annual revenues above R$ 50\nmillion.<\/p>\n
Among the highlighted priorities, 22% of the interviewed companies state that they should\nmaintain or increase investments in process management systems; BI (business intelligence) or\nCRM tools (21%); production automation (16%); logistics and operations management (13%);\nelectronic commerce (12%) and artificial intelligence technologies (8%).<\/p>\n
To reach these conclusions, Markenz interviewed more than 70 professionals with positions of\nboard (35%), executive management (25%), presidency (21%), owner-directors (16%) and board\nmembers (3%) between August and October 2020. Respondents are leaders of small, medium,\nand large companies spread across the northern, southeaster and southern regions of Brazil.<\/p>\n
More than 20% of respondents believe that the resumption of billing will take place in the\nsecond half of 2021, while another 22%, more pessimistic, expect the resumption of growth\nonly in 2022. The reinvention of B2B sales and transparency in management are the main\ntrends that will accompany the resumption, according to the executives.<\/p>\n
If you are interested in more information, please contact us.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Pandemia mant\u00e9m previs\u00e3o de investimentos em tecnologia na pauta Pesquisa da Markenz mostra que 40% das empresas pretende manter os investimentos em tecnologia e 33% planeja aumentar esses aportes na \u00e1rea em at\u00e9 25% nos pr\u00f3ximos 12 meses Impress\u00e3o em 3D, sistema de gerenciamento de processos, nanotecnologia e biotecnologia […]<\/p>","protected":false},"author":4,"featured_media":722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"yoast_head":"\n