Positive moment for Brazilian industry growth<\/b><\/p>\n
Costs and tax burden challenge entrepreneurs who count on innovation\u00a0\u00a0<\/span><\/i>and opening of markets to grow.<\/span><\/i><\/p>\n A survey with Brazilian entrepreneurs and executives, carried out by Markenz, points out business perspectives for the short term in Brazil. 87% of the respondents represent family-owned, national or multinational closed capital companies, and 15% had revenues of over R$800 million in the last year. The good news is that 40% of these companies increased their revenues by up to 50% in 2022 compared to 2021, even though 49% of them are still operating at up to 25% of their production capacity.<\/span><\/p>\n The main challenge in relation to external factors identified by the study is the cost increase (62%), followed by the tax burden (60%). In addition, political instability is a concern for 40% of the entrepreneurs and executives. The search for new suppliers, price renegotiation, development of new technologies, increase in scale, and access to the international market are\nthe main alternatives considered to overcome the cost increase.<\/span><\/p>\n The development of new products and the search for alternative energy sources are on top\nmanagement's agenda, as well as investments in technology. 43% of the companies intend to\nmaintain the current investments in technology this year (2022) and next year (2023).<\/span><\/p>\n Among the perspectives, 54% consider the increase in competition due to the increase of new entrants in existing segments and 40% more sustainable products. For 33% transparent management will be standard. Regarding the growth strategy, 16% of the companies are willing to evaluate mergers and acquisitions and 12% IPO.\u00a0<\/span><\/p>\n \"There is a great opportunity for companies with a clear market strategy and efficient cost and productivity management. The moment is excellent for business in Brazil,\" comments Let\u00edcia Marodin, a consultant from Markenz.<\/span><\/p>\n Para chegar a essas conclus\u00f5es, a Markenz conversou com 87 profissionais em posi\u00e7\u00e3o de alta gest\u00e3o ou como investidores em empresas dos setores de servi\u00e7os, ind\u00fastria, varejo, tecnologia, constru\u00e7\u00e3o e agroneg\u00f3cio localizadas no Brasil, com exce\u00e7\u00e3o aos estados da regi\u00e3o Nordeste, atrav\u00e9s de pesquisa qualitativa e quantitativa.<\/span><\/p>","protected":false},"excerpt":{"rendered":" Momento positivo para crescimento da ind\u00fastria brasileira Custos e carga tribut\u00e1ria desafiam empres\u00e1rios que se apoiam em inova\u00e7\u00e3o\u00a0\u00a0e abertura de mercados para crescer. Pesquisa com empres\u00e1rios e executivos brasileiros, realizada pela Markenz, aponta perspectivas de neg\u00f3cios para o curto prazo no Brasil. 87% dos respondentes representam empresas familiares, nacionais ou […]<\/p>","protected":false},"author":4,"featured_media":918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13],"tags":[27,29,30],"yoast_head":"\n